ford motor company / truck life / Dop Duncan kEmp

Ford wanted to create a campaign to highlight their truck range to a younger audience. So we created the “Truck Life” platform, a simple more relevant creative expression of Built Ford Tough. Over thirty, six second films were created to run across social media, each individually designed to demonstrate the ridiculousness of the audiences’ everyday whinges. “Truck Life” offered the alternative. Here are a few of my favourites.


Gluten free. Truck life.


Too many ads. Truck life.


Cold coffee. Truck life


Decisions decisions. Truck life.


Wrong name. Truck life.


Tangled cord. Truck life.